Through “FICTS is Culture Through Sport” slogan, the Federation promotes the social and cultural value of the Olympic and Paralympic Games, blending sport with culture, with the aim of spreading a philosophy of life based on the values of tolerance, ethics, respect, self-discipline, friendship, solidarity, peace and fair play. Among the projects: “Olympic Images & E-Motions”.

With 121 Member Countries, FICTS develops knowledge of Olympic values as a means of affirming human dignity in the world, contributing to transforming sport into a “global movement at the service of humanity”. The FICTS supports the independence and autonomy of sport for development and peace.

FICTS organizes annually in in the center of Milan (Italy) and in 10 locations in the city, “SPORT MOVIES & TV – MILAN INTERNATIONAL FICTS FEST”, final of “World FICTS Challenge”. 140 participating works, prestigious international and national hosts of cinema, TV, entertainment and sports, 4 Meetings, 2 Workshops, 4 Exhibitions, 2 Press Conferences, Awards and 20 Collateral Events.

The World Championship of Television, Cinema, Culture and Sports Communication: an International Circuit that FICTS uses for the promotion and spread of Olympic values and the culture of sport, a real competition for cinematic and television works that develops in 20 Festival, in the 5 continents, with the Final Phase in Milan.

The characters of Sport, Tv, Cinema and Journalism who “have made a significant effort through the promotion of the sporting image and the cultural and ethical values of the sport” awarded by the “FICTS Excellence Guirlande d’Honneur” (the “Oscar of Cinema and Sport TV”) join the” Hall of Fame “.

As the “International Federation of Sports Television”, with a well-known brand in the audiovisual industry and international new media, FICTS operates in tune with the OIympic Channel and the 1.302 Tv Sports Channels, each year delivering, at the best of them, “TV SPORT EMOTIONS AWARD”, under the “Tv Sport Emotions” Program.

96 sports disciplines are part of the FICTS archive, which collects a heritage of 4110 hours of audiovisual sports images divided into 7 sections: documentaries, spots, reportage, fiction, cartoon, etc. The objective is to promote and develop in the world of culture, sport and communication the knowledge of the sport movement through FICTS stakeholders

The FICTS organizes, in conjunction with world events and events associated with sports culture, exhibitions with 2500 Sports and Olympic Memorabilia (medals, pins, postcards, stamps, annals, phone cards, etc.), 500 Poster of the most famous sport films, etc. with the involvement of international collectors highlighting images and videos about cultural, educational and social values.

FICTS promotes moments of comparison and development, with its Stakeholders, in the 5 Continents: meetings, conferences, debates, conferences, masterclasses, workshops, publications, documents and events to stimulate the study, discussion and knowledge of sport and in particular of the sporting image.

FICTS distributes and presents audiovisual and educational contents in the Schools, Universities and Sports Organizations, by developing sports and sports education programs to promote an active lifestyle through the universal language of sport, involving actively the Schools (46.000 young people participated in 2017) with a special format.

The FICTS Information Agency (65,000 contacts), the website, and presence on the major social networks (Facebook, Twitter, Linkedin, Instagram, etc.) are a privileged communication channel with web users, that become creators and consumers of sporting content using modern technologies.

Institutional patronage and qualified partners every year support the national and international activities of the Federation, through an interactive participation. The goal is to pursue the affirmation of the sporting ideals and its moral and cultural values with 10.233 stakeholders, members, TV producers, journalists, sports managers, filmmakers and industry operators.