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IOC - NOC - INTERNATIONAL FED.
IOC AWARDS 2014-2016 BROADCAST RIGHTS IN SUB-SAHARAN AFRICA
The International Olympic Committee (IOC) has awarded the broadcast rights in Sub-Saharan Africa to Infront Sports & Media AG for the XXII Olympic Winter Games in 2014 in Sochi, Russia, the Games of the XXXI Olympiad in 2016 in Rio de Janeiro, Brazil and the 2nd Summer Youth Olympic Games in 2014 in Nanjing, China.
Infront has acquired exclusive broadcast rights on free to air television and non-exclusive internet and mobile broadcast rights.
Stephan Herth, Executive Director Summer Sports of Infront Sports & Media, said: “We would like to thank the IOC for trusting in our broadcast distribution experience and ability to extend the spirit and scope of Olympic programming to an even broader audience. Our ambition is to encourage the growth of sport in Africa with a dedicated broadcast product and continue to advocate the Olympics as a worldwide event. We are looking forward to delivering the Winter Olympics to television screens in so many countries in Africa for the first time in 2014.”