SOCHI 2014: THE MOST “SOCIAL” OLYMPIC GAMES AND WITH RECORD OF AUDIENCE

The XXII Sochi 2014 Olympic and Paralympic Games will be remembered not only for being the most expensive in history (after Beijing 2008) but also such as the sports event more “social”.

Nearly 2 million mentions (in English, Italian and Russian languages) published on the web on best social networks Twitter, Facebook and on blogs and forums. Alpine skiing, skating, bobsleigh, snowboard are the most mentioned sports disciplines. Extraordinary result of audience of the “Opening Ceremony” (Friday, February 7^th) followed by an average of 1,468,782 total viewers, with a share of 8,51%.