The International Olympic Committee (IOC) has awarded the exclusive broadcast rights in the Caribbean* to International Media Content Ltd. (IMC), the parent company of SportsMax, for the XXII Olympic Winter Games in 2014 in Sochi, Russia.
IMC has acquired exclusive English language broadcast rights on all media platforms, excluding internet and mobile rights.
IOC President Thomas Bach said: “This agreement is another step in ensuring the universality of the Olympic Games. Having worked with IMC to broadcast both the Vancouver and London Games, we are very pleased to be able to rely on their expertise once again in Sochi”.
SportsMax will provide live coverage of the Games on SportsMax and SportsMax2, starting with the Opening Ceremony on 7 February straight through to the final competition day on 23 February.