The Paris 2024 Olympic bid committee unveiled their new Eiffel Tower-inspired logo at a Ceremony in the French capital. The design, claimed to be a modern interpretation of the iconic landmark, was projected symbolically into the Arc de Triomphe in front of a crowd of spectators and city officials and simultaneously onto the town hall in Marseille.
The logo features the number 24 twisted into the shape of the Eiffel Tower, which is thought to reference the last time Paris hosted the Olympics in 1924, as well as their latest effort to host the Games in 2024.
Paris, which has previously hosted two Games, is competing against Budapest, Rome and Los Angeles for the 2024 Olympics.
The International Olympic Committee (IOC) will choose the host city in September 2017.